Radiating vitality and vigour, 44 Gerrard Street is an homage to the very first Atkinsons store, established in 1799 in London’s Soho. Brimming with energy and sophistication, it captures the eccentric, spirit of Georgian London, from the refreshing, invigorating notes of cool eucalyptus, spicy ginger and fresh green lemon through to a softer floral heart of jasmine, orchid and rose. Amber notes hint at a woody, ever so slightly musky base for an eau de cologne that packs a sophisticated, energising punch.